I started New Grids in 2011. It was just a simple tool to share with my friends and co-workers nice examples of branding that I was finding online. After few years, the blog reached few thousands visitors a week.
Now, the blog is articulated in three axes: Creation, Thinking and Technology. I try to feature the best ideas from these fields having good aesthetics as a requirement.
New grids helps me summarising all the content that I find relevant and attractive. I try to post articles every week and so I don't lose track in what's happening online.